Customer Relationship Optimization White Papers

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Three Ways Online Anonymity Hurts Businesses and Consumers sponsored by Gigya WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences. Posted: 27 Jan 2014 \| Published: 31 Dec 2013 TOPICS: CRM \| CRM Best Practices \| Customer Data Management \| Customer Privacy \| Customer Satisfaction \| Online Marketing \| Social Computing \| Social Networking \| User Experience

Mobile Checkout: Controlling Shrink With Self-Scanning sponsored by Toshiba WHITE PAPER: While mobile self-scanning technology helps retailers improve the shopping experience, many businesses worry about the impact mobility will have on shrink. In this informative white paper, learn how to combine technical, operational, and psychological deterrents to reap the benefits of mobile shopping while also minimizing shrink concerns. Posted: 13 May 2014 \| Published: 13 May 2014 TOPICS: CRM \| Customer Satisfaction \| Loss Prevention \| Mobile CRM \| Mobile Payments \| Retail Channels \| Retail Trade Industry

Google+ Guide sponsored by Oracle Corporation WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy. Posted: 27 Mar 2014 \| Published: 31 Dec 2013 TOPICS: Contract Management \| Contract Management Software \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Social Networking \| Web Content Management

Microsoft Dynamics CRM Release Preview Guide sponsored by Microsoft India WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities. Posted: 20 May 2014 \| Published: 30 Apr 2014 TOPICS: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Service \| Customer Support Software \| Marketing \| Mobile CRM \| Sales \| Sales and Marketing Software \| Social Computing

Connected Customer Centricity - MS perspective on the Retail Industry sponsored by Microsoft India WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value. Posted: 19 Dec 2013 \| Published: 31 Jan 2012 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Management \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Market Trends \| Marketing \| Mobile CRM

Website Performance for the Speed of Your Business sponsored by Limelight Networks, Inc. WHITE PAPER: Access this guide today to learn why high website performance is a business differentiator, and discover the role that content delivery networks (CDNs) play in improving user experiences. Posted: 15 Jan 2014 \| Published: 31 Oct 2013 TOPICS: Content Delivery \| Content Management \| Content Management Services \| Content Management Software \| Content Management Systems \| CRM \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Web Content Accessibility \| Web Content Management \| Web Site Administration \| Web Site Design

Forbes Insights — Customers for Life: Technology Strategies for Attracting and Keeping Customers sponsored by Sitecore WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer. Posted: 02 Mar 2015 \| Published: 31 Dec 2014 TOPICS: Content Analytics \| Content Delivery \| Content Management \| Content Management Services \| Content Management Software \| Content Management Systems \| CRM \| CRM Best Practices \| CRM Services \| CRM Software \| Customer Retention \| Customer Satisfaction \| Customer Service

Cisco Collaboration Endpoints sponsored by Global Knowledge WHITE PAPER: This white paper provides you with product specifications and capabilities for Cisco's phone, desktop, and large screen immersive videoconferencing options. Posted: 21 Oct 2015 \| Published: 21 Oct 2015 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Video Chat Software \| Video Telephones \| Videoconferences

8 Ways To Build Your Brand Using Social Media sponsored by MarketWired WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media. Posted: 26 Feb 2014 \| Published: 26 Feb 2014 TOPICS: Brand Loyalty \| Branding \| CRM \| Marketing \| Social Computing \| Social Networking \| Web 2.0

5 Ways Marketing Automation Can Optimize & Grow Your Business sponsored by Act-On Software WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper. Posted: 14 Apr 2014 \| Published: 14 Apr 2014 TOPICS: Content Management \| CRM \| CRM Software \| Marketing \| ROI \| Sales \| Sales and Marketing Software