EGUIDE:
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
WHITE PAPER:
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
EBOOK:
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
ANALYST REPORT:
Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
EBOOK:
Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
EGUIDE:
2016 was the year of the multicloud. 2017? The year of managing cloud-based assets. Access this e-guide to learn about the state of the hybrid cloud management platform market and why you can expect this market to see continuous growth.
WHITE PAPER:
Changing business requirements and customer demands are pushing cloud to the forefront. Access this exclusive report from IDC to investigate the key benefits that cloud has over traditional delivery models, current market trends, cloud offerings and challenges providers are facing.
EGUIDE:
In this e-guide, learn about innovation in software-defined networking and network functions virtualization technologies for next-generation networks, and one IT pro's strategies for improving Wi-Fi in a device-saturated dormitory.
ESSENTIAL GUIDE:
In this expert handbook, ebizQ contributor Alan R. Earls reveals current dynamic case management (DCM) trends and explores how the approach is expanding to new fields. Plus, Stephanie Mann, ebizQ's assistant site editor, shares feedback from industry observers about picking the right DCM platform. Read on to learn more.
